Indian Media Economy : Vol I - Industrial Dynamics and Cultural Adaptation; Vol II - Market Dynamics and Social Transactions

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Indian Media Economy : Vol I - Industrial Dynamics and Cultural Adaptation; Vol II - Market Dynamics and Social Transactions

Athique, Adrian (EDT)/ Parthasarathi, Vibodh (EDT)/ Srinivas, SV (EDT)

ウェブストア価格 ¥24,319（本体¥22,109）
OUP India（2018/05発売）
外貨定価 US$ 119.95
ポイント 221pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 584 p.
言語 ENG
商品コード 9780199482658
DDC分類 338.47302230954

Full Description

Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India's media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India's media economy.

Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media.

Vol I

List of Tables
Acknowledgements
List of Abbreviations

1. Media Development to Media Economy
Adrian Athique

PART I RESOURCE MOBILIZATION
Adrian Athique

2. Th e Guilty Secret: Th e Latter Career of Cinema's Illegitimacy
Ashish Rajadhyaksha

3. IPL: Th e Global Game Changer
Brian Stoddart

4. Th e Role of Off shore Financial Centres in Indian Telecoms
Douglas Hill and Adrian Athique

PART II CONSTITUTED CONTEXTS
Vibodh Parthasarathi

5. Economic Nationalism, Liberalization, and Recorded Music
Gregory D. Booth

6. Industrial Identity and Reform: The Making of Bollywood
Aswin Punathambekar

7. Between Strategic Intent and Considered Silence:
Regulatory Contours of the TV Business
Vibodh Parthasarathi

PART III EMBEDDING PROCESSES
S.V. Srinivas

8. Rajinikanth and the Regional Blockbuster
S.V. Srinivas

9. Th e Artist as Entrepreneur: Talent, Taste, and Risk
in Haryana and Bihar
Ratnakar Tripathy

10. Religion, Communication, and Political Economy in India:
Th e Case of Gospel for Asia
Pradip Thomas

Bibliography
Index
About the Editors and Contributors

Vol II

List of Tables and Figures
Acknowledgements
List of Abbreviations

1. Market Dynamics of the Media Economy
Vibodh Parthasarathi

PART IV INTEGRATED COMMODITIES
Adrian Athique

2. Advertising Practices and the Making of Regional
Newspaper Markets
Sathya Prakash Elavarthi

3. Film as Commodity: Copyright, Piracy, and Circulation
Lawrence Liang

4. Examining Digital Competencies in the Media Economy
Shishir K. Jha and Niraj Mankad

PART V LABOUR CONDITIONALITIES
Vibodh Parthasarathi

5. Professional Logics, Industrial Relations,
and Indian Journalism
Scott Fitzgerald

6. Unpaid Workers and Paid News: Working Conditions
of Journalists in India
Babu P. Remesh

7. Associations and Networks: Inequalities
in Film and TV Production
Sunitha Chitrapu

PART VI SPACES OF CONSUMPTION
Adrian Athique

8. Modernity in Glass: Th e Environmental Conditions
of Consumption
Adrian Athique and Douglas Hill

9. Th e Offl ine Media Economy: Digitally Marginalized
Users of Mobile Phones
Rashmi M.

10. Aspiring Diff erently: Households and the Consumption
of Reality Television
Tania Lewis

Bibliography
Index
About the Editors and Contributors