Full Description
Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices?
Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
Contents
Chapter 1: An Introduction to Behavioral Economics and Public Health ; Christina A. Roberto and Ichiro Kawachi ; Chapter 2: Intertemporal Choices for Health ; Justin S. White and William H. Dow ; Chapter 3: Maintenance of Healthy Behaviors: Forming and Changing Habits ; Dennis Runger and Wendy Wood ; Chapter 4: Emotions and Health Decision-Making: Extending the Appraisal Tendency Framework to Improve Health and Health Care ; Rebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher Keltner ; Chapter 5: Social Norms, Beliefs, and Health ; Brent McFerran ; Chapter 6: Communicating for action: the importance of memorability and actionability ; Jason Riis and Rebecca K. Ratner ; Chapter 7:Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change ; Zoe Chance, Ravi Dhar, Michelle Hatzis, and Kim Huskey ; Chapter 8: Incentivizing Health Behaviors ; Kristina Lewis and Jason Block ; Chapter 9: Slim By Design: Moving from Can't to CAN ; Brian Wansink ; Chapter 10: Applying Behavioural Economics in a Health Policy Context: Dispatches from the front lines ; Michael Sanders and Michael Hallsworth ; Chapter 11: From Choice Architecture to Policy Infrastructure: Multi-Level Theory and the Political Economy of Health Behaviors ; Frederick J. Zimmerman
