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基本説明
New in paperback. Hardcover was published in 2000. A new analysis of Americanization in European and Japanese industry after the Second World War.
Full Description
Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged-in Britain in the nineteenth century, in the US in the early (and perhaps late) twentieth century, and in Japan in the 1980s and 1990s. At each point foreign observers have looked for the secrets of success and best practice, and initiatives have been taken to transmit and diffuse.
This book looks in detail at 'Americanization' in Europe and Japan in the post-war period. A group of distinguished international scholars explore in depth the processes, the ideologies, and the adaptations in a number of different countries (the UK, France, Italy, Japan, Sweden, Germany) and different sectors (engineering, telecommunications, motor vehicles, steel, and rubber).
The book is rich in historical analysis based on careful research. This provides the basis for informed and subtle theoretical analysis of the complexities of the diffusion of business organization and the powerful influences of Americanization in this century. It will be of compelling interest to historians, social scientists and business academics concerned with the dynamics of economic and corporate growth, industrial development, and the diffusion of productive and business models.
Contents
Chapter 1: Introduction: Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan ; PART I: EXPORTING THE AMERICAN MODEL? ; Chapter 2: Americanization: Ideology or Process? The Case of the US Technical Assistance and Productivity Program ; Chapter 3: Transplanting the American Model? US Automobile Companies and the Transfer of Technology and Management to Europe after the Second World War ; PART II: REWORKING US TECHNOLOGY AND MANAGEMENT: NATIONAL, SECTORAL, AND FIRM-LEVEL VARIATIONS ; A: BRITAIN AND SWEDEN ; Chapter 4: Americanizing British Engineering? Strategic Debate, Selective Adaptation, and Hybrid Innovation in Post-War Reconstruction ; Chapter 5: Failure to Communicate: British Telecommunications and the American Lesson ; Chapter 6: Creative Cross-Fertilization and Uneven Americanization of Swedish Industry: Sources of Innovation in Post-War Motor Vehicles and Electrical Manufacturing ; B: FRANCE AND ITALY ; Chapter 7: A Slow and Difficult Process: The Americanization of the French Steel Producing and Using Industries after World War II ; Chapter 8: Remodelling the Italian Steel Industry: Americanization, Modernization, and Mass Production ; Chapter 9: Mass Production or 'Organized Craftsmanship'? The Post-War Italian Automobile Industry ; C: GERMANY AND JAPAN ; Chapter 10: The Long Shadow of Americanization: The German Rubber Industry and the Radial Tire Revolution ; Chapter 11: The Evolution of the 'Japanese Production System': Indigenous Influences and American Impact ; Chapter 12: American Occupation, Market Order, and Democracy: Reconfiguring the Japanese and German Steel Industries after World War II
