Navigating the New Retail Landscape : A Guide for Business Leaders （3RD）

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Navigating the New Retail Landscape : A Guide for Business Leaders （3RD）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 292 p.
  • 言語 ENG
  • 商品コード 9780198935179
  • DDC分類 381.109052

Full Description

The retail industry globally is in an era of profound, perhaps unprecedented, change. This book is intended to serve as a wide-ranging, robust, practical guide to leaders of enterprises tasked with understanding and delivering success in the new landscape of retailing, as well as to all those with an interest in this most important and visible of industries.

Part 1 describes the major directions and drivers of change that define the new global landscape of retailing. Accelerating changes in technology, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. The new landscape of retailing is unforgiving: success can be achieved more quickly than ever before but failure is equally rapid. Opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 discusses the structures, skills, and capabilities that retail enterprises will need if they are to be successful in this new landscape and the skills and capabilities required of the leaders of retail enterprises.

Thirty detailed case studies of innovative and successful enterprises internationally and more than one hundred smaller examples, all updated and many entirely new since the first two editions of this book, are used to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualize the nature of change re-shaping retail landscapes globally.

Contents

List of Figures
List of Tables
List of Cases
Introduction
Part I. Navigating the New Retail Landscape
1: The New Landscape for Customer Engagement
2: The Transformational Potential of Technology
3: Contemporary Approaches to Customer Engagement: Re-imagining the Retail Store
4: The Emergence of New Business Models
5: Bringing Order to the New World Order
Part II. Guidance for Business Leaders
6: Delivering Customer Centric Experiences
7: The Capability Requirements of the Retail Enterprise
8: The Capability Requirements of Retail Enterprise Leaders
Conclusions: Challenges and Opportunities
Index