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Full Description
Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business.
Rich with international insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and their structures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues such as the competitive environment; and the political, economic, social, and technological contexts in which businesses operate.
Intricately interwoven throughout Foundations of Business is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a manager and discuss how you'd approach certain business challenges; develop your skills in analysing business data; examine real-world business challenges from around the globe - and more.
Contents
1: Introduction to business 2: Entrepreneurs and start-up planning 3: Marketing 4: Managing operations 5: Managing finance 6: Managing people: human resource management 7: Analysing the external environment of business 8: Strategy 9: Growth and international business strategies 10: Change, culture, and structure 11: Business ethics and corporate social responsibility
