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Full Description
Andrew Gillespie's Foundations of Economics is the perfect introduction to all of the key economic principles students need to know.
A combination of crystal clear explanation and unrivalled learning support makes this the most user-friendly textbook available, coaching students in their journey from having no background in economics to a rock solid foundation in the fundamental economic principles.
'Economics in context' boxes explore how economic theory applies to the real world and case studies on topical events reinforce the relevance of these key economic principles to everyday life.
Particular attention is given to meeting the needs of a diverse range of students. Numerical examples clearly demonstrate the application of economic theory and are worked through step-by-step to ensure that no student is left behind, while the 'learn more' feature extends students' knowledge once they have mastered the essentials.
Other features such as the 'debate' boxes and 'data analysis' panels have been carefully crafted to develop the critical thinking and data-handling skills employers are looking for.
The accompanying online resources include a wealth of free-to-access materials including:
Multiple choice questions
Advanced material
Author blog
Flashcard glossaries
Solutions to questions in the book
Visual walkthroughs of the trickier concepts in the book
Additional 'advise the government' questions to help draw together ideas on government policy and key economic issues
Additional chapter on Business Strategy for students wanting material on broader business issues, such as PESTEL and SWOT analysis
Web links
Adopting lecturers can also register to receive access to the following resources:
Dynamic PowerPoint slides
Instructor's manual
Test bank
Guide to the 'advise the government' questions
Contents
Part 1: Microeconomics
1: What is economics?
2: The production possibility frontier (PPF)
3: Demand
4: Behavioural economics
5: The elasticity of demand
6: Supply
7: Market equilibrium
8: The free market system
9: Intervening in the market system
10: Costs: Short run and long run
11: Revenues, costs, and profits
12: Perfect competition
13: Monopoly
14: Oligopoly
15: Monopolistic competition and non-price competition
16: The labour market
Part 2: Macroeconomics
17: Introduction to macroeconomics
18: Equilibrium in the economy
19: National income and the standard of living
20: Demand side and supply side policies
21: Influences on aggregate demand: Consumption
22: Influences on aggregate demand: Investment
23: Influences on aggregate demand: Government revenues and taxation
24: Influences on aggregate demand: International trade, globalization, and exchange rates
25: Government objectives: Economic growth and the economic cycle
26: Unemployment
27: Money
28: Government objectives: Managing inflation
29: Government objectives: Achieving a favourable trade position
30: Government policies to achieve objectives
