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Full Description
Develop real-world skills and future potential with Complete Enterprise. The practical, skills-focused approach is fully aligned to the latest IGCSE syllabus (0454) and includes a comprehensive mapping grid so you can be sure of complete support. Drive achievement in students' coursework projects with integrated support on how to apply enterprise theory
As well as developing crucial skills for the Cambridge IGCSE Enterprise exam, it supports transferable business skills that will raise potential in subjects like Cambridge IGCSE Economics and Business Studies.
Specifically designed to provide the knowledge associated with running a small enterprise, the 21st-century approach equips learners with skills that can be applied to their future studies and careers.
Student Book answers can be found on the accompanying support site.
Contents
Syllabus matching grid
Introduction
Introduction to case studies
Case studies
1 Introduction to enterprise
1.1: What is meant by enterprise
1.2: Ways for students to be enterprising in everyday life
2 Setting up a new enterprise
2.1: The enterprise process
2.2: Types of business organization
3 Enterprise skills
3.1: Skills of enterprising people
3.2: Behaviours of entrepreneurs
4 Enterprise opportunities, risk, legal obligations and ethical considerations
4.1: Opportunities
4.2: Risk
4.3: Legal obligations
4.4: Ethical considerations
5 Negotiation
5.1: The negotiation process
6 Finance
6.1: Sources of finance
6.2: The concept of trade credit
6.3: Financial terms
6.4: Financial records
7 Business planning
7.1: Business objectives
7.2: Action plans
7.3: Business plans
8 Markets and customers
8.1: The purpose of marketing
8.2: Market research
8.3: Customer retention
8.4: Marketing communications
9 Help and support for enterprise
9.1: Sources of help and support
10 Communication
10.1: Types of communication
10.2: Meetings and presentations
Introduction to coursework
Task 1: Choosing a suitable project
Task 2: Planning the project
Task 3: Using enterprise skills to implement the plan
Task 4: Evaluating the project
Glossary
Index
