Marketing

Evans, David

Oxford University Press（1991/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 254 p.
• 言語 ENG
• 商品コード 9780198335368
• DDC分類 658.8

Full Description

Designed to cover all BTEC specifications for the National Curriculum's second-year marketing course, this text introduces the process of marketing as well as the purpose of marketing in various types of organizations, both profit-making and non-commercial. It explains how to set up appropriate distribution channels, and how to formulate and carry out a marketing plan. The constraints and influences on marketing practice, both legal and consumer-led, are considered, and advice is also given on marketing-based careers.

Contents

Introducing marketing; marketing through research; how purchasing decisions are made; marketing communications; marketing distribution; public sector marketing; the marketing planning process; the financial implications of marketing activities; constraints on marketing.