- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. Finally, it discusses retail buying, store
layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.
The book, with its coverage of real-life case studies such as Woolworth Limited in Australia, Nirantar Agrasar, and Fabmall would also be useful for professionals in managing day-to-day retail operations.
Contents
INTRODUCTION; RETAILING DEFINED; RETAILING AND DEVELOPMENT; UTILITIES OF RETAILING; MANAGING VALUES; HISTORY OF RETAILING; THEORIES OF RETAIL DEVELOPMENT; WHEEL OF RETAILING; THE RETAIL ACCORDION; MELTING POT THEORY; POLARIZATION THEORY; RETAIL MANAGEMENT PROCESS; RETAIL PERFORMANCE AND PROFITABILITY; CASE STUDY: FOODWORLD-A: MARKET ENTRY STRATEGY; INTRODUCTION; STRUCTURE OF INDIAN RETAIL INDUSTRY; SIZE; FOOD VS NON-FOOD DISTRIBUTION; SECTORAL CLASSIFICATION; INFRASTRUCTURE; HUMAN RESOURCE; RURAL MARKETING; FOREIGN DIRECT INVESTMENT IN RETAIL; DRIVERS OF GROWTH; KEY CHALLENGES; INTRODUCTION; RETAILING: THE GLOBAL SCENARIO; RETAILING IN THE US; KEY FACTORS AFFECTING RETAILING; RETAILING IN ASIA; DRIVERS OF GROWTH; SECTOR-WISE GROWTH; EUROPEAN RETAILING; ANNEXURE 3.1: MAJOR GLOBAL TRENDS; CONCEPT OF SHOPPING; SHOPPING ENVIRONMENT; SHOPPING IN A SOCIO-CULTURAL CONTEXT; SHOPPING AND THE INDIVIDUAL; SHOPPING PROCESS; SHOPPING BEHAVIOUR; DEMOGRAPHIC OF INDIAN SHOPPERS; PSYCHOGRAPHIC PROFILE OF INDIAN SHOPPERS; VALUE AND LIFESTYLE PROFILE OF INDIAN SHOPPERS; MEDIAGRAPHICS OF INDIAN SHOPPERS; BEHAVIOUR-BASED SEGMENTATION; ATTITUDE-/ORIENTED-BASED SEGMENTATION; ORIENTATION OF INDIAN SHOPPERS; WORK/FUN TYPOLOGY; SHOPPING PATTERNS IN INDIA; CASE STUDY: MUEBLES: THE HOME BUILDING STORE; INTRODUCTION; CLASSIFICATION OF FORMATS; OWNERSHIP-BASED CLASSIFICATION; STORE-BASED CLASSIFICATION; NON-STORE-BASED RETAILERS; OTHER RETAILING FORMATS; VALUE-BASED MODEL OF FORMAT CHOICE; DECIDING THE FORMAT; ATTITUDE-BASED MODEL FOR STORE FORMAT CHOICE; CASE STUDY: PLANET HEALTH; INTRODUCTION; THE PROCESS OF DECIDING LOCATION; TRADING AREA ANALYSIS; ANALYSING THE SITE; METHODS OF ESTIMATING DEMAND; SPACE-SALES RATIO METHOD; PROXIMAL AREA METHOD; ANALOGUE METHOD; REILLY'S LAW; HUFF'S GRAVITY MODEL; MULTIPLE REGRESSION MODEL; CONVERSE'S BREAKING-POINT MODEL; DETERMINING LOCATIONS FOR NETWORKS; DETERMINING LOCATION FOR ONLINE RETAILERS; CHOOSING THE BEST ESTIMATION METHOD; CASE STUDY: AAKASH BOOK STORE; INTRODUCTION; FACTOR AFFECTING THE GROWTH OF CATEGORY MANAGEMENT; CHANGES IN CONSUMERS; INTENSIFIED COMPETITION; ADVANCEMENTS IN TECHNOLOGY; CATEGORY MANAGEMENT PROCESS; DEFINING CATEGORIES; ASSIGNING ROLES TO CATEGORIES; CATEGORY STRATEGIES; CATEGORY TACTICS; MANAGING CATEGORY MIX; CATEGORY ASSESSMENT AND FEEDBACK; CASE STUDY: GIRISH FOOD STORE; INTRODUCTION; FACTORS FOR SUCCESSFUL SCM; DRIVERS OF SCM; SCM AND COMPETITIVE ADVANTAGE; FRAMEWORK FOR SCM; SUPPLY CHAIN NETWORK STRUCTURE; SUPPLY CHAIN BUSINESS PROCESSES; SUPPLY CHAIN MANAGEMENT COMPONENTS; RETAIL INVENTORY MANAGEMENT; RETAIL LOGISTICS MANAGEMENT; EDI IN SUPPLY CHAIN MANAGEMENT; CASE STUDY 1: FOODWORLD-B: SUPPLY CHAIN STRATEGY INTRODUCTION; CASE STUDY 2: WOOLWORTHS LIMITED, AUSTRALIA; INTRODUCTION; OBJECTIVES OF BUYING; ORGANIZATIONAL BUYING; RETAILER BUYING BEHAVIOUR; MODELS OF BUYING BEHAVIOUR; BECOMING A BUYER; RESPONSIBILITIES OF BUYERS; DESIRABLE CHARACTERISTICS; MERCHANDISE AND ASSORTMENT PLANS; MERCHANDISE PLANS; ASSORTMENT PLAN; MERCHANDISING PLAN FOR BASIC STOCKS; OPEN-TO-BUY PLANNING; RETAIL BUYING GROUPS; NEGOTIATIONS IN RETAIL; CONTRACTS IN RETAIL; ANNEXURE 9.1: BENETTON'S BUYING CALENDAR; ANNEXURE 9.2: SNAPSHOTS OF CONTRACT AGREEMENTS USED BY RETAILERS; INTRODUCTION; OBJECTIVES OF LAYOUT AND DESIGN; ELEMENTS OF STORE LAYOUT; PLANNING AND CIRCULATION; CIRCULATION PLANS; CIRCULATION GRAPHICS; STOREFRONTS AND ENTRANCES; MERCHANDISE DISPLAY; FIXTURES; POSITIONING OF MERCHANDISE; MATERIALS AND FINISHES; LIGHTING; MUSIC; GRAPHICS AND SIGNAGE; LAYOUT FOR E-TAILERS; ENTERTAINMENT; ORGANIZATION; INFORMATIVENESS; CASE STUDY: PRERNA STORES; INTRODUCTION; BUILDING A RETAIL BRAND; AFFECT, COGNITION, AND CONATION; SALES ENHANCEMENT STRATEGIES; FRAMEWORK FOR DEVELOPING STRATEGIES; SELLING TACTICS; BUSINESS INTELLIGENCE; KEY SUCCESS FACTORS; INVESTMENT DECISION; CUSTOMER SERVICE; HRM-MARKETING INTERFACE FOR CUSTOMER SERVICE; BALANCED SCORECARD FOR BETTER CUSTOMER EXPERIENCE; SOCIAL MEDIA MARKETING; EVOLUTION OF SOCIAL NETWORKING SITES; BENEFITS AND LIMITATIONS OF SOCIAL NETWORKING; USAGE TRENDS IN INDIA; SOCIAL MARKETING IN RETAIL; LIMITED APPLICATION OF SOCIAL MEDIA IN RETAIL; INTRODUCTION; CONVERGENT OR INTERNAL COMMUNICATION; ROLE OF POP; ROLE OF PACKAGING; DESIGNING POP COMMUNICATION; STUDIES ON THE IMPACT OF POP; FAMILIARITY AND INVOLVEMENT; MODE OF SHOPPING; LEVELS OF INFORMATION SEARCH AND INVOLVEMENT; STORE BENEFITS; EXPECTATION-BASED POP COMMUNICATION MODEL; CASE STUDY 1: KHODIYAR KIRANA STORE; CASE STUDY 2: LADY GRACE; CASE STUDY 3: VARIETY SHOP; CASE STUDY 4: BOOK STORE; INTRODUCTION; FACTORS AFFECTING PRICING DECISIONS; PRICE SETTING; PRICING OBJECTIVES; PRICING STRATEGY; BASES OF PRICING; ADAPTING THE PRICING STRATEGY; REFERENCE PRICE; DEFINING REFERENCE PRICE; BENCHMARKS FOR REFERENCE PRICE; IMPACT OF REFERENCE PRICE; REFERENCE PRICE CONTROVERSY; EMPIRICAL GENERALIZATION REGARDING REFERENCE PRICE; IMPLICATIONS OF REFERENCE PRICES; FAIRNESS IN PRICING; IMPACT OF PRICING STRATEGY ON FORMATS; INTRODUCTION; STORE CHOICE BEHAVIOUR OF SHOPPERS; STORE CHOICE BEHAVIOUR OF INDIAN SHOPPERS; STORE LOYALTY AND PATRONAGE; UNDERSTANDING LOYALTY; MANAGING SHOPPER LOYALTY; CASE STUDY: CROSSWORD - CUSTOMER RELATIONSHIP MANAGEMENT; INTRODUCTION; SHOP AS A 'SOCIETY'; TANGIBLE ASPECTS; INTANGIBLE ASPECTS; INTRODUCTION; TYPES OF TECHNOLOGIES USED IN RETAILING; IN-STORE TECHNOLOGIES; ELECTRONIC RETAILING; ECR AND TECHNOLOGY; ADOPTION OF TECHNOLOGY: TRENDS AND CHALLENGES; INTERVIEW: EVOLUTION OF BUSINESS MODELS IN B2C E-COMMERCE: THE CASE OF FABMALL; GLOSSARY; INDEX
