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Full Description
The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.
Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.
The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.
Contents
SECTION I - FOUNDATIONS ; 1. Understanding Entrepreneurship ; 2. Growth of a Business Idea ; 3. Intellectual Property ; 4. Family Business ; 5. Doing Business in India ; 6. Entrepreneurial Support ; SECTION II - MOBILIZING RESOURCES ; 7. Buying a Business ; 8. Entrepreneurial Finance ; 9. Business models ; 10. Making a Business Plan ; SECTION III - OPERATIONS AND MANAGEMENT ; 11. Managing Operations ; 12. Human Resource Management ; 13. Entrepreneurial Marketing ; 14. New Product Development ; 15. E-Business ; 16. Networking ; 17. Project Management ; SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY ; 18. Growth ; 19. Exit Strategies ; 20. Social Responsibility ; 21. The Social Entrepreneur ; CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)
