起業と不確実性：既知の限界を超えて進むために Uncertainty and Enterprise : Venturing Beyond the Known

起業と不確実性：既知の限界を超えて進むために<br>Uncertainty and Enterprise : Venturing Beyond the Known

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起業と不確実性：既知の限界を超えて進むために
Uncertainty and Enterprise : Venturing Beyond the Known

Bhidé, Amar

ウェブストア価格 ¥6,543（本体¥5,949）
Oxford University Press Inc（2025/02発売）
外貨定価 US$ 34.95
ポイント 59pt

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製本 Hardcover:ハードカバー版／ページ数 440 p.
言語 ENG
商品コード 9780197688359
DDC分類 658.421

Full Description

Uncertainty--doubt about what is or could be--fuels our ambitions and fears. Tantalizing possibilities spur us to innovate and explore. Yet, we also strive to reduce uncertainty. Mountain climbers and deep-sea divers plan carefully. Rules, routines, and research in business, the law, and medicine are designed to increase predictability and forestall unpleasant surprises.

Mainstream economics, however, hides from uncertainty, banishing it to the mystical world of unknown unknowns or reducing it to mechanistic calculation. Its textbooks ignore everyday problems that lack demonstrably correct solutions. But resolute responses to such problems require confidence. Where does confidence come from, especially when we go beyond the known? How do we justify our fallible judgments to ourselves and others?

Drawing on more than thirty years of teaching and research, Amar Bhidé offers compelling answers. Inspired by--while modernizing--the forgotten ideas of the economist Frank Knight and other great twentieth-century thinkers, Bhidé challenges both hyper-rational economic orthodoxy and claims of pervasive behavioral biases. He shows that while big bets require more justification, the facts alone don't persuade skeptics. Instead, narratives that combine reason, contextual evidence, and creative interpretations align our imaginations.

Bhidé's framework and rich examples explain neglected and surprising features of entrepreneurship. He shows how startups and giant corporations coexist; how seemingly bureaucratic procedures encourage the giants to undertake complex high-stakes initiatives; and, how vividly described possibilities help make the imagined real. Cutting through esoteric theories--but avoiding glib prescriptions--Uncertainty and Enterprise examines the foundations of bold yet reasonable action.

Preface

Part I: Invitation to the Voyage

1. The Offering

2. Uncertainty as Doubt

3. Conjectures about Justification

4. Applications to Enterprise

Part II: Formidable Obstacles, Forgotten Beacons

5. Frank Knight: The Spark That Did Not Ignite

6. Practically Omniscient Microeconomics

7. Imperfect Market Theories: Realism without Fallibility

8. John Maynard Keynes: Help to Distraction

9. Herbert Simon: Faded Guiding Star

10. Daniel Ellsberg's Ambiguity: A Simplifying Side Trip

11. Kahneman and Tversky: Gaining Acceptance, Dropping Uncertainty

12. Richard Thaler & Co.: Building the New Behavioral Boomtowns

Part III: The Specialization of Enterprise

13. Including Uncertainty: Recapitulation and Preview

14. "Bootstrapping" Improvised Startups

15. Calculating Capitalists: VCs and Angels Investors

16. The Evolution of Dynamic Bureaucracies

17. The Dominions of Giants

Part IV: Imaginative Discourse

18. The Aims of Discourse

19. The Devices of Discourse

20. Stories As Side Dishes

21. Spillovers from Popular Stories

Part V: Coda

22. The Case for Widening

Acknowledgments
Notes
References
Index