The Principles of Entrepreneurial Progress : How to Create and Sustain Momentum When Launching a Startup

Fisher, Greg

Oxford University Press Inc（2025/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 200 p.
• 言語 ENG
• 商品コード 9780197669815
• DDC分類 338.04

Full Description

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy to understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture capital funded, technology ventures to self-funded, slower growth, more lifestyle oriented new business enterprises. For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.

Contents

Acknowledgments: Haley Dosenbach and Ali N. Ferguson
Introduction

Part 1: The Value Principles
1: The Problem Principle
2: The Exploration Principle
3: The Simplicity Principle
4: The Prototype Principle
5: The Experimentation Principle
6: The Adaptation Principle

Part 2: The Action Principles
7: The Hustle Principle
8: The Story Principle

Part 3: The Resourcing Principles
9: The Control Principle
10: The Affordable Loss Principle

Part 4: The Big Picture Principles
11: The Trajectory Principle
12: The Integration Principle
Conclusion

References
Index