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Full Description
What is the difference between verbal and non-verbal communication? How do you identify the communication needs of an organization? How do you improve your interpersonal communication skills and recognize cultural barriers to effective multicultural communication?
Business Communication provides a practical framework for students and demonstrates how communication functions in today's business environment. The textbook covers discussions around communication theory, cognitive communication, organizational communication, cultural communication, stakeholder communication, the writing and listening process, and academic literacy.
Contents
PART 1: INTRODUCTION ; 1. Where language comes from ; 2. Communication theory ; 3. Cognitive communication ; PART 2: CORPORATE COMMUNICATION ; 4. Organisational communication ; 5. Communication in the workplace ; 6. Cultural communication ; PART 3: READING AND WRITING ; 7. Reading ; 8. The writing process ; 9. Academic Literacy ; 10. Business writing ; 11. Stakeholder communication ; 12. Nuts and bolts: Grammar ; PART 4: LISTENING AND SPEAKING ; 13. The listening process ; 14. Presentations ; 15. Meeting procedures ; 16. Negotiations ; 17. Dynamics of business communication