Full Description
Media and Journalism: New Approaches to Theory and Practice (Third Edition) is a complete introduction to media and journalism, exploring the changing relationship between these areas. It introduces key concepts and theoretical approaches in media studies, as well as provides practical training to develop key journalism skills. This approach ensures that students develop both the broad knowledge base and professional skills required for future careers in journalism, public relations and communications.
The third edition is divided into five parts, with the focus becoming progressively broader from journalism and news writing, to the larger mediasphere, to the media industries themselves, to the social, cultural and technological contexts in which these industries function. This encourages students to follow the flow of information and ideas from news production through to dissemination and negotiation, revealing how important journalism and media studies are to each other.
Contents
PART 1: INTRODUCING MEDIA AND JOURNALISM1. The Public Sphere2. The First Mass Medium3. The Rise of the Fifth Estate4. The New Media Environment: Digital and Social MediaCase Study 1: World War 1, journalism as the first draft of history and the making of the Anzac legendTools 1: Print Media and Broadcast InterviewsPART 2: MEDIA INSTITUTIONS5. Radio: The Tribal Drum 6. Film: The Seventh Art 7. Television: The Zoo 8. Public Relations: Spin Cycle Case Study 2: 'If that doesn't suit you, get out': three minutes at the crossroads of Army communicationTools 2: How to Conduct a Media ConferencePART 3: MEDIA ANALYSIS9. Media Texts 10. Audiences and Representations 11. Celebrity Case Study 3: Journalism, gender and the media: what misogyny looks like in the 21st centuryTools 3: Textual Analysis and Media ResearchPART 4: MAKING NEWS12. News Values and News Culture in a Changing World 13. Broadcast News: Keep it Simple 14. The Elements of Writing 15. Subediting, News Language and Convention 16. Specialist Reporting: Doing the Rounds Case Study 4: Guarding the Guards: holding democratic governments to accountTools 4: Writing FeaturesPART 5: FRAMEWORKS AND SOCIAL CONTEXTS17. Ethics in Communication 18. Media Practice, Industry Change and the Law 19. Convergence 20. Postmodernity Case Study 5: Free speech and journalism in the 21st centuryTools 5: New Media
