Full Description
"Social Research Methods, First Canadian Edition", provides students with the conceptual building blocks and essential tools for conducting quantitative and qualitative research. Tackling complex and subtle and methodological issues in ways that require reflection rather than regurgitation, this text challenges students to think freely, critically, and creatively.
Contents
Part One; 1. Social research strategies; 2. Research designs; Part Two; 3. The nature of quantitative research; 4. Structured interviewing and self-completion questionnaires; 5. Asking questions; 6. Structured observations; 7. Documents as sources of data and secondary analysis; Part Three; 8. The nature of qualitative research; 9. Ethnography and participant observation; 10. Interviewing in qualitative research and focus groups; Part Four; 11. Sampling; 12. Quantitative data analysis using SPSS for Windows; 13. Qualitative data analysis using Nvivo; Part Five; 14. Breaking down the quantitative/qualitative divide; 15. Combining quantitative and qualitative research; 16. Content analysis; 17. Writing up social research; 18. Conducting a research project
