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基本説明
The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment.
Full Description
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry.
The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment.
The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns.
Contents
Table of Contents ; Part I: Infrastructure, Standards, and Platforms ; 1. Internet Infrastructure (Shane Greenstein) ; 2. Compatibility and Standardization (Joe Farrell and Tim Simcoe) ; 3. Software Platforms (Andrei Hagiu) ; 4. Videogame Platforms (Robin Lee) ; 5. Electronic Payment Systems (Wilko Bolt and Sujit "Bob" Chakravorti) ; 6. Mobile Telephony (Steffen Hoernig and Tommaso Valletti) ; 7. Two-sided B2B platforms (Bruno Jullien) ; Part II: The Transformation of Selling ; 8. Online-Offline Competition (Ethan Lieber and Chad Syverson) ; 9. Price Dispersion and Price Search Engines (Jose-Luis Moraga and Matthijs Wildenbeest) ; 10. Price Discrimination in the Digital Economy (Drew Fudenberg and Miguel Villas-Boas) ; 11. Bundling Information Goods (Jay Pil Choi) ; 12. Internet Auctions (Ben Greiner, Axel Ockenfels, and Abdolkarim Sadrieh) ; 13. Reputation on the Internet (Luis Cabral) ; 14. Advertising on the Internet (Simon Anderson) ; Part III: User Generated Content ; 15. User Generated Content (Lian Jian and Jeff MacKie Mason) ; 16. Social Networking on the Web (Sanjeev Goyal) ; 17. The Economics of Open Source (Justin Johnson) ; Part IV: Threats Arising from Digitization and the Internet ; 18. Digital Piracy: Theory (Paul Belleflamme and Martin Peitz) ; 19. Digital Piracy: Empirics (Joel Waldfogel) ; 20. Privacy (Alessandro Acquisti) ; 21. Internet Security (Ross Anderson and Tyler Moore)
