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Full Description
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Contents
1: Employee Unrest and the Role of Labour Unions
2: Entrepreneurial Spirit and Ethics
3: The Generation and Technology Gap
4: Building an Ethical and Smart Organization
5: Succession Planning in Tata Group
6: Counter-Cyclical Investment Strategy
7: Direct Taxation
8: Merger of ING Vysya With Kotak Mahindra Bank
9: Delayed Wisdom
10: Financial Markets and Crude Oil Prices
11: The Agni Pariksha
12: Nokia Manufacturing Unit Knocked Out of India
13: When the Going Got Tough: The Tough Ones Gave Up?
14: The Prestigious Growth
15: Nestle Maggi Noodles Banned in India
16: The Drag Effect
17: The BSNL Saga
18: The Diesel Gate
19: Domino's India Supply Chain Management
20: A Low Cost Strategy in Aviation Industry
