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Full Description
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Contents
1: Managing Business with Respect: ITC
2: The Enlightened 'Employee Unions'
3: The Triumphant 'Trikaya Coating Pvt Ltd'
4: Building an Ethical and Smart Organization
5: The Directors: A Case Study in Corporate Governance
6: Transfer Pricing in Cross-Border Taxation
7: Direct Taxation
8: The Common Tragedy
9: Embracing and Pursuing Change
10: Tata Motors: The Indian Auto Giant
11: Ranbaxy: The Indian Pharma Giant
12: The Two-Horse Race
13: Beating a Dead Horse
14: Business Sustainability and the Indian Aviation Sector
15: Can SpiceJet be Resurrected?
16: The Death of a Dream
17: The 'WAL KART' of India
18: Hyundai and Kia: The Journey of the Twins
19: What Happened to Old McDonalds?
20: Ready for Take-off?
