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Full Description
Political yard signs are one of the most ubiquitous and conspicuous features of American political campaigns, yet they have received relatively little attention as a form of political communication or participation. In Politics on Display, Todd Makse, Scott L. Minkoff, and Anand E. Sokhey tackle this phenomenon to craft a larger argument about the politics of identity and space in contemporary America. Documenting political life in two suburban communities and a major metropolitan area, they use an unprecedented research design that leverages street-level observation of the placement of yard signs and neighborhood-specific survey research that delves into the attitudes, behavior, and social networks of residents. The authors then integrate these data into a geo-database that also includes demographic and election data. Supplemented by nationally-representative data sources, the book brings together insights from political communication, political psychology, and political geography. Against a backdrop of conflict and division, this book advances a new understanding of how citizens experience campaigns, why many still insist on airing their views in public, and what happens when social spaces become political spaces.
Contents
Chapter 1: Introduction: Seeing Signs from Different Perspectives
Chapter 2: The Research Design: Neighborhoods in the Spotlight
Chapter 3: Who Puts Their Politics on Display?
Chapter 4: "Not in My Front Yard": Investigating Attitudes about Signs
Chapter 5: Means, Motive and Opportunity: How People Come to Display Signs
Chapter 6: Patterns Real and Imagined: Analyzing Sign Displays in Neighborhood Space
Chapter 7: Lower Stakes: Sign Displays for Down Ballot Candidates
Chapter 8: Navigating Social Space: Signs, Perceptions and Neighborhood Social Interactions
Chapter 9: A New Perspective on Political Participation and Communication
Appendix
References
