Full Description
Now in its fifth edition, Communicating About HealthPerspectives continues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. The book offers rich, current research and in-depth analysis of the cultural, social, and organizational issues that influence health communication and health advocacy.Communicating About Health is anindispensable resource for readers seeking to improve their communication abilities in fields related to health. This text explores health communication through the eyes of patients, care providers, health care leaders,campaign designers, and more. Readers will learn how culture, media, personal identity, technology, social networks, and other factors contribute to health and healing.
Contents
PrefacePart I. Establishing a Context for Health CommunicationChapter 1 IntroductionBox 1.1: Career Opportunities: Profiles of More Than 125 Health-Related JobsThe Philosophy Behind This BookBox 1.2: Learn While You Make a DifferenceWhat Is Health?What Is Health Communication?Box 1.3: Perspectives: True Stories About Health Communication ExperiencesDefining CommunicationCollaborative Sense- MakingMultiple Levels of MeaningContext and CultureDefining Health CommunicationBox 1.4: Theoretical Foundations: The Basis for Health CommunicationThe History of Health CommunicationBox 1.5: Resources: Health Communication Organizations and ResourcesHealth Care ModelsBiomedicalBiopsychosocialBox 1.6: Perspectives: A Memorable Hospital ExperienceSocioculturalThe Importance of Health CommunicationBox 1.7: Ethical Considerations: An Essential Component of Health CommunicationBox 1.8: Perspectives: Down, But Not OutSummaryKey Terms and TheoriesDiscussion QuestionsChapter 2 The Landscape for Health CommunicationCurrent Issues in Health CarePreventive CareCost EfficiencyTreatment ApproachesMind-Body DualismHolistic ApproachPatient EmpowermentImpact of Social ChangesGlobal HealthChanging PopulationsTechnology UseManaged CareConventional InsuranceHealth Maintenance Organization Preferred Provider Organization High-Deductible Health Plan Box 2.1 Managed Care at a GlancePros and Cons of Managed CareAdvantages DisadvantagesBox 2.2 Resources: Before You Select a Managed Care PlanHealth Care ReformUniversal CoverageRationaleSingle- and Multi-Payer SystemsFundingThe Affordable Care ActProvisionsPotential and AdvantagesChallenges and DisadvantagesBox 2.3 Ethical Considerations: Classroom Debate on Health Care ReformSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Part II. The Roles of Patients and Professional CaregiversChapter 3 Patient-Caregiver CommunicationBox 3.1 Resources: Journals That Feature Health Communication ResearchMedical Talk and Power DifferentialsKnowledge and PowerBox 3.2 Ethical Considerations: Therapeutic PrivilegeWho Talks and Who ListensBox 3.3 Doorknob Disclosures Questions and Directives BlockingPatronizing BehaviorBox 3.4 Stepping Over the Line Why Do We Do It?Box 3.5 Perspectives: Tyranny of the UrgentCollaborative Communication ModelReasons for a ShiftTheoretical FoundationsThe Emerging ModelCommunication Skill BuildersMotivational InterviewingBox 3.6 Ouch!DialogueNonverbal EncouragementVerbal EncouragementBox 3.7 Perspectives: A Mother's Experience at the DentistNarrative MedicineBox 3.8 Theoretical Foundations: Integrative Health ModelBox 3.9 Communication Tips for PatientsHealing EnvironmentsSoothing SurroundingsBox 3.10 Career Opportunities: Health Communication ResearchSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Chapter 4 Patient PerspectivesBox 4.1 Perspectives: The Agony of UncertaintyPatient SocializationVoice of LifeworldFeelings Versus EvidenceSpecific Versus Diffuse Bridging the GapPatient CharacteristicsNature of the IllnessBox 4.2 Health and Communication Technology: Computer in the RoomPatient DispositionBox 4.3 Career Opportunities: Patient AdvocacyCommunication SkillsSatisfactionAttentiveness and RespectBox 4.4 Is Satisfaction Overrated?ConvenienceA Sense of ControlCooperation and ConsentReasons for NoncooperationCare Providers' InvestmentBox 4.5 Cash for Cooperation?Informed ConsentBox 4.6 Ethical Considerations: Patients' Right to Informed ConsentIllness and Personal IdentityReactions to IllnessSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Chapter 5 Caregiver PerspectivesBox 5.1 Career OpportunitiesCaregiver PreparationEmphasis on ScienceCampaign of Orthodox MedicineThe Flexner ReportDecline of Holistic and Folk MedicineScience-Based CurriculaEvolving ModelsCommunication TrainingSocializationHidden CurriculumIsolationIdentity in LimboPrivilegesResentmentBox 5.2 Medical School ReformImplicationsCompassion ReboundSystems-Level Influences on CaregiversOrganizational CultureTimeBox 5.3 Ethical Considerations: Privacy Regulations Incite ControversyPsychological Influences on CaregiversEmotional PreparednessMindfulnessConfidenceSatisfactionStress and BurnoutBox 5.4 Perspectives: Blowing the Whistle on an Impaired PhysicianCausesConflictBox 5.5 Communication Skill Builder: Dealing with Difficult PatientsEmotionsWorkloadHealthy StrategiesMedical MistakesWhy Mistakes HappenWhat Happens After a Mistake?Communication Skill Builder: Managing Medical MistakesFrom the BeginningBox 5.6 Health and Communication Technology: Mobile App Helps Save Time and Prevent Errors If an Error Does OccurMultidisciplinary TeamworkAdvantagesDifficulties and DrawbacksCommunication Skill Builder: Working in TeamsSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Part III. Sociocultural IssuesChapter 6 Diversity and Health CareIntersectional TheorySocioeconomic StatusHealth LiteracyCommunication Skill Builder: Surmounting Status and Literacy BarriersSuggestions for Public Health Care ProfessionalsSuggestions for Health Care ProvidersSuggestions for PatientsGender IdentitiesBox 6.1 Nuanced gender identitiesAssumptionsRisks of SilenceCommunication Skill Builder: Talking About GenderRace and EthnicityDifferent Care and OutcomesExplanationsDistrustHigh Risk, Low KnowledgeLimited AccessPatient-Caregiver CommunicationBox 6.2 Ethical Considerations: Who Gets What Care?Box 6.3. Ethical Considerations: Is Affirmative Action Justified or Not?Box 6.4 Genetic Profiling: A View into Your Health FutureLanguage DifferencesBox 6.5 Perspectives: Language Barriers in a Health Care EmergencyBox 6.6 Career Opportunities: Diversity AwarenessDisabilitiesBox 6.7 Perspectives: "My Disability Doesn't Show"Communication Skill Builder: Interacting with Persons Who Have DisabilitiesAgeChildrenCommunication Skill Builder: Talking with Children About IllnessOlder AdultsCommunication Accommodation TheoryImplications of Ageism and OveraccommodationCommunication PatternsPromising OptionsCommunication Technology and Older AdultsSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Chapter 7 Cultural Conceptions of Health and IllnessBox 7.1. Resources: More About Culture and HealthCulture and Cultural CompetenceThe Challenge of MulticulturalismCultural Competence in Health CareCultural Conceptions of HealthHealth as OrganicHealth as Harmonic BalancePhysical, Emotional, and SpiritualHarmony With NatureHot and ColdEnergyMaking Sense of Health ExperiencesBox 7.2. Theoretical Foundations: Theory of Health as Expanded ConsciousnessHealth Condition as Social AssetHealth Condition as Social LiabilityDisease as CurseStigmaThe Morality of PreventionVictim RoleSocial Roles and HealthSex, Gender, and HealthFemale Identity and HealthMale Identity and HealthFamily Roles and Health CommunicationBox 7.3. Perspectives: Thai Customs and a Son's DutyIllness and Coping Metaphors"Fight for Your Life""Strive for Peace and Flexibility"Sick Roles and Healer RolesMechanics and MachinesParents and ChildrenBox 7.4. Ethical Considerations: Physician as Parent or Partner?Spiritualists and BelieversProviders and ConsumersBox 7.5. Perspectives: Partners in CarePartnersHolistic CareTerminologyBox 7.6. Holistic Medicine at a GlancePopularityAdvantagesDrawbacksBox 7.7. Career Opportunities: Holistic MedicineSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Part IV. Coping and Health ResourcesChapter 8 Social Support, Family Caregiving, and End of LifeConceptual OverviewTheoretical PerspectivesBox 8.1 When Communication Ability Is CompromisedCopingSense of ControlDialeticsCrisisNormalcyCoping and CommunicationAction-Facilitating SupportBox 8.2 Theory of Problematic Integration Nurturing SupportCommunication Skill Builder: Supportive ListeningCommunication Skill Builder: Allowing Emotional ExpressionSocial NetworksWhen Support Goes WrongFriends DisappearHurtful JestsToo Much SupportA Note of EncouragementAnimals as CompanionsTransformative ExperiencesBox 8.3 Organ Donations: The Nicholas EffectFriends and Family as CaregiversProfile of the Family Caregiver Stress and BurnoutBox 8.4 Perspectives: A Long Goodbye to GrandmotherCaring for CaregiversEnd-of-Life ExperiencesLife at All CostsDeath with DignityAdvance-Care DirectivesBox 8.5 Ethical Considerations: Do People Have a Right to Die?Box 8.6 Career Opportunities: Social Services and Mental HealthCommunication Skill Builder: Delivering Bad NewsCommunication Skill Builder: Coping with DeathSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess? Chapter 9 eHealth, mHealth, and TelehealthBox 9.1 Ethical Considerations: The Pros and Cons of TelemedicineeHealthTheoretical FoundationsThe Three SpheresWeak and Strong TiesBox 9.2 Profile of an ePatientWhy and When Do We Seek eHealth Information?Is Online Health Information Useful?AdvantagesRich Array of InformationPractical AdviceSocial SupportDisadvantagesUnreliable InformationConflicting InformationOverwhelming Amounts of InformationDigital DivideCommunication Skill Builder: Using the Internet EffectivelyHow Has Technology Influenced Health Communication?mHealthTelehealthTelemedicine Patient PortalsTelemonitoringTelehealth at Point of SalePotential Advantages of Telehealth for ConsumersPatient-Centered CommunicationAccess to ServicesCost SavingsPatient EducationPotential Advantages of Telehealth for Health ProfessionalsEfficiencyImproved CareTeamworkAccessible InformationPotential Disadvantages of TelehealthScheduling ChallengesLiability Threats to PrivacyUnorganized InformationCompensation QuestionsRestricted CommunicationBox 9.3 Career Opportunities: Health Information TechnologySummaryKey Terms and TheoriesDiscussion QuestionsAnswers To Can You Guess?Part V. Communication in Health OrganizationsChapter 10 Health Care Administration, Human Resources, Marketing, and PRHealth Care AdministrationReimagining Health CareEnhancing Health Care ExperiencesImproving Community HealthControlling CostsMergers, Alliances, and Buy-OutsEfficiency and Six SigmaCommunication Skill Builder: Shared Vision and Dispersed LeadershipInvert the PyramidBox 10.1 Perspectives: "We Hate the Rules"Build Relationships by ListeningPush Decision Making to the Lowest Level PossibleHold People AccountableCelebrate SuccessesBox 10.2 Career OpportunitiesHuman ResourcesBox 10.3 Staffing Shortages in Health CareTheoretical FoundationsCommunication Skill Builder: Building Great TeamsHire CarefullyTeach the Culture and ValuesContinually Recruit Internal TalentBox 10.4 A Model for Innovative LeadershipMarketing and Public RelationsBox 10.5 Resources: Journals in the FieldFoundations for Theory and PracticeFocus on RelationshipsIntegrateDevelop Reputation, Not Only ImageCommunication Skill Builder: Two-Way Communication and Social MediaCrisis ManagementService Excellence Is Everyone's JobBlow Their MindsRecognize and Create Moments of TruthUse Service Failures as a SpringboardTell Stories and Honor HeroesSummaryKey Terms and TheoriesDiscussion QuestionsAnswers To Can You Guess?Part VI. Media, Public Policy, and Health PromotionChapter 11 Health Images in the MediaTheoretical FoundationsAdvertisingBox 11.1 Perspectives. Viagra Ads Promise Male TransformationPharmaceutical AdvertisementsAdvantages of DCT AdvertisingDisadvantages of DCT AdvertisingCommunication Skill Builder: Evaluating Medical ClaimsNutritionObesityEffects on ChildrenActivity LevelsTobaccoAlcoholBox 11.2 Perspectives. Barbie: Feminist Icon or Woman as Sex Object?Body ImageBox 11.3 Perspectives: Boys' Toys on SteroidsHealth EffectsBeauty Sells . . . SometimesNews CoverageAccuracy and FairnessSensationalismAdvantages of Health NewsCommunication Skill Builder: Presenting Health NewsBox 11.4 Career Opportunities: Health JournalismEntertainmentPortrayals of Health-Related ConditionsMental IllnessDisabilitiesPortrayals of Health-Related BehaviorsSexViolencePortrayals of Health Care SituationsEntertainment and CommercialismEntertainomercialsProduct PlacementBox 11.5 Ethical Considerations: Is the Entertainment Industry Responsible for Health Images?Entertainment-Education and ProgrammingImpact of Persuasive EntertainmentMedia LiteracyTeaching Media LiteracySummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Chapter 12 Public Health and Crisis CommunicationEbolaCommunication with the Worried WellCommunication in the Midst of TraumaWhat Is Public Health?Box 12.1 Career Opportunities: Public HealthRisk and Crisis CommunicationBox 12.2 Parents Grapple with Vaccine InformationManaging PerceptionsHow Scared Is Scared Enough?In the Heat of the MomentBox 12.3 Theoretical Perspectives: Risk Management/Communication FrameworkCase Studies: A Global PerspectiveBox 12.4 Typhoid Mary and TB AndyAIDSSARSAnthraxAvian FluBox 12.5 Ethical Considerations: Who Should Be Protected?Box 12.6 Lessons for Public Health and Crisis CommunicationSummaryKey Terms and TheoriesDiscussion QuestionsChapter 13 Planning Health Promotion CampaignsBox 13.1 Career Opportunities: Health Promotion and EducationBackground on Health CampaignsMotivating FactorsExemplary CampaignsGet to Know the AudienceInvest in Communication InfrastructuresBox 13.2 Storytelling Connects Underserved Women and Care ProvidersMake Healthy Options AccessibleTake a Multimedia ApproachSet Clear Goals and Measure SuccessStep 1: Defining the Situation and Potential BenefitsBenefitsCurrent SituationDiverse MotivationsStep 2: Analyzing and Segmenting the AudienceData CollectionEthical CommitmentsData-Gathering OptionsChoosing a Target AudienceTheoretical FoundationsReaching Under-Informed AudiencesSegmenting the AudienceAudience as a PersonYoung AudiencesSensation-SeekersBox 13.3 Ethical Considerations: The Politics of PreventionStep 3: Establishing Campaign Goals and ObjectivesStep 4: Selecting Channels of CommunicationChannel CharacteristicsMessage ImpactArousalInvolvementMultichannel CampaignsSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?Chapter 14 Designing and Implementing Health CampaignsTheories of Behaviors ChangeHealth Belief ModelSocial Cognitive TheoryTheory of Reasoned ActionTranstheoretical ModelWrapping It UpBox 14.1. Theoretical Foundations: Synopsis of Campaign-Related TheoriesCritical-Cultural PerspectiveBox 14.2. Ethical Considerations: Three Issues for Health Promoters to Keep in MindBox 14.3. Resources: Designing Campaign MaterialsStep 5: Designing Campaign MessagesChoosing a VoiceBox 14.4. Career Opportunities: Health Campaign Design and ManagementDesigning the MessageTheoretical Foundations: Message FramingCommunity ExpectationsBox 14.5 Theoretical Foundations: What Does Science Say About Peer Pressure?Narrative MessagesLogical AppealsEmotional AppealsNovel and Shocking MessagesBox 14.6. Something is MissingStep 6: Piloting and Implementing the CampaignStep 7: Evaluating and Maintaining the CampaignEvaluationMaintenanceSummaryKey Terms and TheoriesDiscussion QuestionsAnswers to Can You Guess?ReferencesCreditsAuthor IndexSubject Index
