政策コミュニケーション・ガイド Mass Appeal : Communicating Policy Ideas in Multiple Media

Gest, Justin

Oxford University Press Inc（2020/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 198 p.
• 言語 ENG
• 商品コード 9780190062170
• DDC分類 320.973014

Full Description

Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.

Contents

Foreword

1. A Multilingual Toolkit

2. The Executive Summary

3. The Press Release

4. The Op-Ed and Blog

5. The Briefing

6. The Broadcast Appearance

7. The Elevator Pitch

8. The Website and Social Media

9. Key Questions

Afterword
Sources Cited
Index