- ホーム
- > 洋書
- > 英文書
- > Nature / Ecology
Full Description
A look at how public relations has dominated public understanding of the natural environment for over one hundred years.
In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.
Contents
List of Figures and Tables
List of Abbreviations
Acknowledgments
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable Communication(TM): Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Notes
References
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997
Index
