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Full Description
Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs. You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition. Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included.
Contents
Part 1: The entrepreneurial mind-set in the twenty-first century
1. Entrepreneurship: evolutionary development, revolutionary impact
2. The entrepreneurial mind-set: cognition and career
3. Ethical, social and sustainable entrepreneurship
4. Pathways to entrepreneurial ventures
Part 2: Designing resilient entrepreneurship: from opportunity identification to business model
5. Opportunity identification and the creative pursuit of innovative ideas
6. Design thinking for entrepreneurial ventures
7. Lean entrepreneurship and identifying customer needs
8. Lean marketing and business model design
Part 3: Growing and planning entrepreneurial ventures
9. Strategic entrepreneurial growth
10. Legal and regulatory challenges
11. Business planning
Part 4: Financial matters for entrepreneurial ventures
12. Financial performance for entrepreneurial ventures
13. Sources of finance for entrepreneurial ventures
14. Valuing and harvesting entrepreneurial ventures
Business Plan (online)
Glossary
Index
