Concepts : Strategic Management and Business Policy -- Paperback （11 Interna）

Wheelen, Thomas L./ Hunger, David L.

Pearson Education (Us)（2007/11発売）

• 製本 Paperback:紙装版/ペーパーバック版
• 商品コード 9780137128228

Contents

PART ONE Introduction to Strategic Management and Business Policy Chapter 1 Basic Concepts in Strategic Management Chapter 2 Corporate Governance Chapter 3 Ethics and Social Responsibility in Strategic Management PART TWO Scanning the Environment Chapter 4 Environmental Scanning and Industry Analysis Chapter 5 Internal Scanning: Organizational Analysis PART THREE Strategy Formulation Chapter 6 Strategy Formulation: Situation Analysis and Business Strategy Chapter 7 Strategy Formulation: Corporate Strategy Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice PART FOUR Strategy Implementation and Control Chapter 9 Strategy Implementation: Organizing for Action Chapter 10 Strategy Implementation: Staffing and Directing Chapter 11 Evaluation and Control PART FIVE Other Strategic Issues Chapter 12 Strategic Issues in Managing Technology and Innovation Chapter 13 Strategic Issues in Entrepreneurial Ventures and Small Businesses Chapter 14 Strategic Issues in Not-For-Profit Organizations PART SIX Introduction to Case Analysis Chapter 15 Suggestions for Case Analysis