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Full Description
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
Contents
Foreword xviiIntroduction 1Part I From Firm-Centric to Network Centric Innovation 9Chapter 1 The Power of Network-Centricity 11Chapter 2 Understanding Network-Centric Innovation 29Part II The Landscape of Network-Centric Innovation 49Chapter 3 The Four Models of Network-Centric Innovation 51Chapter 4 Innovation Networks: The Players and the Plays 67Part III The Four Models of Network-Centric Innovation 83Chapter 5 The Orchestra Model 85Chapter 6 The Creative Bazaar Model 113Chapter 7 The jam Central Model 139Chapter 8 The MOD ("MODification") Station Model 157Part IV Executing Network-Centric Innovation 175Chapter 9 Deciding Where and How to Play 177Chapter 10 Preparing the Organization 197Part V Globalization and Network-Centric Innovation 217Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger 219Chapter 12 Concluding Thoughts & Actions for "Monday" Morning 237References 253Index 267
