Sustainable Venturing : Entrepreneurial Opportunity in the Transition to a Sustainable Economy (Pearson Entrepreneurship)

Sustainable Venturing : Entrepreneurial Opportunity in the Transition to a Sustainable Economy (Pearson Entrepreneurship)

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 131 p.
  • 言語 ENG
  • 商品コード 9780136044895
  • DDC分類 658.11

Full Description


Sustainable venturing is about harnessing the innovative power of entrepreneurship to solve global social and environmental challenges. Sustainable Venturing attempts to show how that might be accomplished, and how entrepreneurship can be used as a transformative mechanism in our economic system. Sustainable Venturing is the perfect content companion to courses that integrate case studies, speakers, and experiential exercises to engage students in learning about the opportunities for entrepreneurship in sustainability. The text covers a host of concepts, topics, and tools relevant to identifying opportunities, and implementing a business with positive social and environmental outcomes. It also delivers examples of business models that have contributed to sustainability across a broad array of sectors.

Contents

1. Introduction to Sustainable Venturing 2. Systems and Opportunities 3. Institutional Strategies for Sustainable Venturing 4. Social Entrepreneurship 5. Environmental Marketing and the Green Customer 6. Launching the Sustainable Venture 7. Financing the Sustainable Venture