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Full Description
Innovative approach, current perspective.The Fashion Game, 1e presents a new, relevant voice in fashion merchandising. This innovative text follows a unique "fashion in four" approach, which stresses the relationships among the various facets of fashion merchandising. This groundbreaking approach helps students understand how the fashion world functions and how fashion professionals pursue their careers. While many older texts have lost touch with current technologies, issues, and trends, Kendall offers keen insight into today's important issues, including social media, privacy concerns, counterfeit products, sweatshops, and sustainability, in addition to covering basic fashion fundamentals. The text's straightforward approach and current insight will make it a favorite of both students and instructors.Teaching and Learning ExperienceThis offers a current and comprehensive introduction to fashion merchandising. It provides:An innovative Fashion in Four approach: This underlying theme emphasizes the strategic processes involved in merchandising. A practical, hands-on focus: Chapter discussions and resources engage readers with material they can directly apply in their careers. Up-to-date coverage of current trends: Students learn about the issues, technologies, and processes important in today's industry.
Contents
Overview of The Fashion Game Part One: What is The Fashion Game About? Section 1-The Fashion Game and Its Players Section 2-Consumers and The Fashion GameSection 3--Rules of The Fashion GamePart Two: Fashion Game Players in ActionSection 4-Providers: Supplying Fashion's ComponentsSection 5-Producers: Designing and Manufacturing FashionSection 6-Purveyors: Bringing Fashion to You Section 7-Promoters: Making Fashion Exciting Part Three: Fashion Game Issues Section 8-Products, Practices, and Problems Section 9-Consumers and Sustainability Concerns Part Four: The Fashion Game in MotionSection 10--The Fashion Game in the World Section 11-Are You Ready for The Fashion Game? Section 12-Making Your First Fashion Game Move Bibliography of Selected Sources
