Spa Management : An Introduction

Spa Management : An Introduction

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 250 p.
  • 言語 ENG
  • 商品コード 9780135039441
  • DDC分類 613.122068

Full Description


SPA MANAGEMENTindustry, and the unique aspects of spa operations, and management. Complete with photos, tables and figures, it addresses spa industry basics, how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to manage a spa and succeed in this evolving industry.

Contents

PART ONEPART TWO: ESTABLISHING THE BUSINESS2. Spa Business Basics3. Spa Offerings4. Spa Facility Design and Construction PART THREE: OPERATIONS AND MANAGEMENT5. Standard Operating Procedures6. Spa Human Resources7. Spa Facility Operations8. Spa Client Management PART FOUR: BUSINESS SKILLS AND KNOWLEDGE9. Spa Operations and the Law10. Spa Financial Management11. Spa Marketing and Promotion12. Spa Business The Spa Management Professional14. Trends and the Future of the Spa Industry APPENDIX: SPA INDUSTRY RESOURCES

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