Marketing Revel Access Card : Real People, Real Choices (What's New in Marketing) （9 PSC）

Solomon, Michael R./ Marshall, Greg W./ Stuart, Elnora W.

Pearson College Div（2017/08発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Hardcover:ハードカバー版／ページ数 608 p.
言語 ENG
商品コード 9780134791388
DDC分類 380

Full Description

For undergraduate principles of marketing courses.Revel (TM) is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience - for less than the cost of a traditional textbook. Real people making real choicesRevel Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, the title shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, it helps students actively learn and retain content, so they know what's happening in the world of marketing today.

PART I1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning PART II: DETERMINE THE VALUE PROPOSITION DIFFERENT CUSTOMERS WANT 4. Market Research 5. Marketing Analytics: Welcome to the Era of Big Data! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing and Positioning PART III: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What is the Value Proposition Worth? PART IV: DELIVER AND COMMUNICATE THE VALUE PROPOSITION 11. Deliver the Goods: Determine the Distribution Strategy 12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks 13. Promotion I: Advertising and Sales Promotion 14. Promotion II: Social Media Marketing, Direct/Database Marketing, Personal Selling, and Public Relations APPENDIX A. Marketing Plan: The S&S Smoothie Company APPENDIX B. Your Future in a Marketing Career