- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Technology Strategies for the Hospitality Industry is a practical guide to enhancing hospitality with technology. It examines technology strategies for various segments of the hospitality industry, from hotels and restaurants to meetings and events. Specific technologies used in hospitality are also explored, from networks and data exchange, to eCommerce for both business and consumers.
Pragmatic in its approach, the text has a running theme of strategy throughout. Each chapter flows in the same order: interview, content, case study and questions.
The 3rd Edition was written in cooperation with a team of contributing authors from the industry. It includes a new chapter on virtual and augmented reality in hospitality, as well as updated material on current and emerging technologies.
Contents
Introduction and Competitive Advantage
Computer Basics and Networking
E-Commerce and Digital Marketing in Practice
Restaurant Management Systems
Hotel and Resort Technology
Technology in Meeting and Events
Global Distribution Systems and Channels
Databases
Information to Knowledge
Augmented Reality and Virtual Reality in Hospitality
Strategic Hospitality Technology Investment
