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Full Description
A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Contents
PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technology's Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS
Transportation
Accommodations
Food and Beverage
Attractions and Entertainment
Destinations
PART III: THE TOURISM ENVIRONMENT
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
The Future of Tourism
