Ecommerce Analytics : Analyze and Improve the Impact of Your Digital Strategy (Ft Press Analytics)

Phillips, Judah

Pearson FT Press（2016/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 368 p.
• 言語 ENG
• 商品コード 9780134177281
• DDC分類 658.872

Full Description

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce


Profit from analytics throughout the entire customer experience and lifecycle
Make the most of all the fast-changing data sources now available to you
For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.

Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

Contents

Chapter 1  Ecommerce Analytics Creates Business Value and Drives Business Growth 
Chapter 2  The Ecommerce Analytics Value Chain
Chapter 3  Methods and Techniques for Ecommerce Analysis
Chapter 4  Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis 
Chapter 5  Ecommerce Analytics Data Model and Technology 
Chapter 6  Marketing and Advertising Analytics in Ecommerce 
Chapter 7  Analyzing Behavioral Data  
Chapter 8  Optimizing for Ecommerce Conversion and User Experience
Chapter 9  Analyzing Ecommerce Customers
Chapter 10  Analyzing Products and Orders in Ecommerce 
Chapter 11  Attribution in Ecommerce Analytics  
Chapter 12  What Is an Ecommerce Platform?  
Chapter 13  Integrating Data and Analysis to Drive Your Ecommerce Strategy 
Chapter 14  Governing Data and Ensuring Privacy and Security
Chapter 15  Building Analytics Organizations and Socializing Successful Analytics
Chapter 16  The Future of Ecommerce Analytics  
Bibliograph
Index