Strategic Management : A Competitive Advantage Approach, Concepts and Cases （16TH）

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Strategic Management : A Competitive Advantage Approach, Concepts and Cases （16TH）

David, Fred/ David, Forest/ David, Meredith

ウェブストア価格 ¥46,214（本体¥42,013）
Pearson（2016/01発売）
外貨定価 UK£ 159.99
ポイント 420pt

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製本 Hardcover:ハードカバー版／ページ数 704 p.
言語 ENG
商品コード 9780134167848
DDC分類 658.4012

Full Description

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

Also Available with MyManagementLab®

This title is also available with MyManagementLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for:

0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package

Package consists of:

0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases
0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)

PART 2: Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control

PART 5: Key Strategic-Management Topics

10. Business Ethics, Social Responsibility, and Environmental Sustainability

11. Global and International Issues

PART 6: Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis