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Full Description
&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
Contents
Introduction
PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS
Chapter 1 Crafting a Disruptive Hypothesis
Chapter 2 Discovering a Disruptive Opportunity
Chapter 3 Generating a Disruptive Idea
PART II: THE SOLUTION AND THE PITCH
Chapter 4 Shaping a Disruptive Solution
Chapter 5 Making a Disruptive Pitch
Quick Reference Guide
PART III: THE DISRUPTIVE LEADER
Chapter 6 The Disruptive Leader's Motivation
Chapter 7 The Disruptive Leader's Mindset
Epilogue
Endnotes
Acknowledgments
About the Author
Beyond the Book
Index
