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Full Description
NOTEcome packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133973026 /ISBN-13: 9780133866247. That package includes ISBN-10: 0133866246/ISBN-13: 9780133866247 and ISBN-10: 013386703X/ISBN-13: 9780133867039.For courses in International BusinessCultural Understanding in International BusinessInternational Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers. The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.
Contents
PART 1 Global Business EnvironmentChapter 1 GlobalizationPART 2 National Business EnvironmentsChapter 2 Cross-Cultural BusinessChapter 3 Political Economy and EthicsChapter 4 Emerging Markets and DevelopmentPART 3 International Trade and InvestmentChapter 5 International Trade TheoryChapter 6 Political Economy of TradeChapter 7 Foreign Direct InvestmentChapter 8 Regional Economic IntegrationPART 4 The International Financial SystemChapter 9 International Financial MarketsChapter 10 International Monetary SystemPART 5 International Business ManagementChapter 11 International Strategy and OrganizationChapter 12 Analyzing International OpportunitiesChapter 13 Selecting and Managing Entry ModesChapter 14 Developing and Marketing ProductsChapter 15 Managing International OperationsChapter 16 Hiring and Managing Employees
