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Full Description
NOTEpackaged with this content. If you would like to purchase both the physical text and MyBCommLab search for 0134088905 / 9780134088907 Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package, 3/ePackage consists of:0133863301 / 9780133863307 Business Communication: Polishing Your Professional Presence, 3/E0133866262 / 9780133866261 MyBCommLab with Pearson eText -- Access Card MyBCommLab should only be purchased when required by an instructor.For courses in Business Communication Communication in Business Practices Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople.
Contents
PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION1 Developing Your Professional Presence2 Working with Others: Interpersonal, Intercultural, and Team Communication3 Managing the Communication Process: Analyzing, Composing, EvaluatingPART 2. DELIVERING EFFECTIVE MESSAGES4 Communicating Routine Messages and Building Goodwill5 Communicating Persuasive Messages6 Communicating Bad News7 Communicating through Social MediaPART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING8 Finding and Evaluating Business Information9 Preparing Persuasive Business Proposals10 Preparing Business Reports11 Preparing and Delivering Business Presentations12 Communicating Your Professional Brand: Social Media, Resumes, and Cover LettersAPPENDIX A. Formats for Business DocumentsAPPENDIX B. Documentation and Reference StylesAPPENDIX C. Grammar, Punctuation, Mechanics, and ConventionsAPPENDIX D. Answer Key to Grammar ExercisesAPPENDIX E. Proofreader's MarksGLOSSARYINDEX
