Full Description
A clear and effective introduction to media writingWriting for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers.MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.
Contents
In This Section:I) Brief Table of ContentsII) Detailed Table of Contents I) Brief Table of ContentsChapter 1. What is Good Writing?Chapter 2. Basic Tools of Writing Chapter 3. Style and the Stylebook Chapter 4. Writing in the Media Environment Chapter 5. Basic News WritingChapter 6. Writing for Print Journalism Chapter 7. Writing for the WebChapter 8. Writing for Broadcast JournalismChapter 9. Writing and Images Chapter 10. Writing Advertising Copy Chapter 11. Writing for Public Relations Chapter 12. The Writer and the Law Chapter 13. Getting a Job in the Mass Media II) Detailed Table of Contents Chapter 1. What is Good Writing?Basic TechniquesWriting for the Mass MediaThe Changing Media EnvironmentAnd Finally ...Points for Consideration and Discussion WebsitesExercises Chapter 2. Basic Tools of Writing Words, Words, WordsGrammarSentencesParts of SpeechCommon Grammar ProblemsPunctuationSpellingWriting with ClaritySidebar 2.1: Glossary of Grammar TermsSidebar 2.2: Spelling RulesPoints for Consideration and Discussion WebsitesExercises Chapter 3. Style and the Stylebook AccuracyClarityBrevityJournalistic ConventionsJournalistic StyleStylebooksThe Associated Press StylebookLanguage SensitivityThe Changing LanguageSidebar 3.1: Tips on AP Style: AbbreviationsSidebar 3.2: Tips on AP Style: CapitalizationSidebar 3.3: Tips on AP Style: NumbersSidebar 3.4: Tips on AP Style: PunctuationSidebar 3.5: Tips on AP Style: Names and TitlesSidebar 3.6: Tips on AP Style: TimePoints for Consideration and Discussion WebsitesExercisesChapter 4. Writing in the Media Environment AudienceThe News CultureAccuracyVerification and AttributionInformation, Not OpinionSimplicityClarity, Coherence and ContextDeadlinesElements of NewsReportingSkepticismEthical BehaviorHardware and SoftwareConclusionSidebar 4.1: Interviewing TipsSidebar 4.2: Writing by ExamplePoints for Consideration and Discussion WebsitesExercises Chapter 5. Basic News WritingThe Inverted PyramidDeveloping the StoryCharacteristics of News StoriesHeadlinesSummariesNews Writing in the Near FuturePoints for Consideration and Discussion WebsitesExercises Chapter 6. Writing for Print Journalism Newspapers and Magazines TodayTypes of News StoriesWriting Feature StoriesLong-Form and Literary JournalismEditing and RewritingBooksThe Challenge of WritingPoints for Consideration and Discussion WebsitesExercises Chapter 7. Writing for the WebCharacteristics of the webJournalism Expanded and AcceleratedNews WebsitesBlogging (Web Logs)Social MediaMobile JournalismReporting for the WebWriting for the WebThe FuturePoints for Consideration and DiscussionWebsitesExercises Chapter 8. Writing for Broadcast JournalismSound as a Reporting ToolWriting to Be HeardTechniques and ConventionsStory StructureWriting the Audio/Video News StoryRecording AudioWriting the Audio/Video News StoryEditing AudioEthics of Editing AudioTelevision NewsSelection of NewsTelling the Story with VideoShooting the VideoEditing VideoBroadcast Copy PreparationPutting Together a NewscastThe Extended Interview, the Documentary and the WebConclusionPoints for Consideration and Discussion WebsitesExercises Chapter 9. Writing and Images Basic Concepts of PhotojournalismThe Threes of PhotojournalismWriting CutlinesA Word About AccuracyPhotojournalism EthicsThe Audio SlideshowSidebar 9.1: Seven Steps to the Audio Slide ShowReporting with GraphicsWhat a Good Graphic ContainsBuilding a ChartSidebar 9.2: A Primer on MathPoints for Consideration and Discussion WebsitesExercises Chapter 10. Writing Advertising Copy A Love-Hate RelationshipThe Field of AdvertisingBeginning the Process: Needs and AppealsThe ProductThe AudienceThe Advertising SituationCopy PlatformsWriting the AdElements of a Print AdWriting Advertising for BroadcastThe Tools of Broadcast AdvertisingCommercial FormatsStoryboardsOnline AdvertisingOther MediaConclusionPoints for Consideration and Discussion WebsitesExercises Chapter 11. Writing for Public Relations The Public Relations ProcessAn Organization's "Publics"The Work of the PR PractitionerCharacteristics of the PR PractitionerWriting News ReleasesVideo News ReleasesLettersEmailsCompany PublicationsWebsites and an Organization's Online PresenceOral PresentationsConclusionSidebar 12.1: A News Release ChecklistPoints for Consideration and DiscussionWeb SitesExercisesChapter 12. The Writer and the Law by Matthew Bunker The First AmendmentDefamationThe Plaintiff's CaseAffirmative DefensesPrivacyCopyright and TrademarksAdvertisingBroadcast RegulationConclusionFurther ReadingWebsitesChapter 13. Getting a Job in the Mass Media Personal AttributesBuilding An AudienceSocial NetworksGet StartedSidebar 13.1 Join UpPoints for Consideration and DiscussionWebsitesAppendix A Copy-Editing Symbols Appendix B Grammar and Diagnostic Exams Appendix C Problem Words and Phrases Appendix D Advertising Copy Sheets Glossary Index
