Rethink : A Business Manifesto for Cutting Costs and Boosting Innovation

Merrifield, Ric

Ft Pr（2014/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 240 p.
• 言語 ENG
• 商品コード 9780133829143
• DDC分類 650

Full Description

It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

Contents

Introduction 1Chapter 1 How the "How" Trap Is Trapping You 7Chapter 2 The Thinking Behind Rethinking 27Chapter 3 First-Identify the "Whats" That Are Truly Valuable 39Chapter 4 Second-Know What You Are (and Aren't) Good At 61Chapter 5 Third-Make (and Break) Connections 77Chapter 6 Fourth-Understand What Can (and Can't) Be Predicted 91Chapter 7 Fifth-Unravel (and Follow) the Rules 109Chapter 8 Revolutionary Rethinking at ING DIRECT 117Chapter 9 Rethinking at Eclipse 133Chapter 10 Rethinking at Cranium 151Chapter 11 Morph Again and Again 169Key Concepts 193Index 213