- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
For undergraduate and graduate courses in strategy.In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab. Guide Student's Learning: Proven pedagogy, exercise sets, and end-of-chapter material are all geared towards ensuring students grasp the concepts. Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 013382389X/ISBN-13: 9780133823899. That package includes ISBN-10: 0133444899/ISBN-13: 9780133444896 and ISBN-10: 0133451836/ISBN-13: 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
Contents
I. Overview of Strategic Management 1. The Nature of Strategic ManagementTHE COHESION CASE: PEPSICO, INC. - 2013 II. Strategy Formulation 2. The Business Vision and Mission3. The External Assessment4. The Internal Assessment5. Strategies in Action6. Strategy Analysis and ChoiceIII. Strategy Implementation7. Implementing Strategies: Management and Operations Issues8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS IssuesIV. Strategy Evaluation9. Strategy Review, Evaluation, and ControlV. Key Strategic-Management Topics10. Business Ethics/Social Responsibility/Environmental Sustainability11. Global/International IssuesVI. Strategic-Management Case Analysis How to Prepare and Present a Case Analysis Name IndexSubject Index
