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Full Description
Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.
Contents
Understanding the Hospitality Industry Market Segmentation and the Hospitality Industry Positioning in Line with Consumer Preferences Consumers and Marketing in Perspective Applying Key Marketing Methodologies: Marketing Research; Sales; Customer Service; Advertising;Public Relations; Promotions; Packaging; Collateral Materials and Promotional Support Technology and Marketing in Perspective Data Base Marketing Electronic Marketing Practical Steps to Maximize Marketing The Marketing Budget The Hotel/Unit Marketing Plan The Corporate/Multi-Unit Marketing Plan The Strategic Marketing Plan
