- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network's When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more.Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.
Contents
Foreword viiAcknowledgments xAbout the Authors xiiPreface xiiiPart I Sustaining Industry LeadershipChapter 1 Core Values Can Be Strategic 3Chapter 2 Brad Moore 5Chapter 3 Jane Hoover 11Chapter 4 Paul Charron 17Chapter 5 Cynthia Round 23Chapter 6 John Smale 29Part II Applying Core Values for CapabilityChapter 7 Daniela Riccardi 39Chapter 8 Wolfgang Berndt 47Chapter 9 Mike Clasper 51Chapter 10 Ed Rigaud 57Chapter 11 Jill Beraud 63Chapter 12 Jane J. Thompson 67Chapter 13 Robert A. Miller 73Part III Core Values and TeamworkChapter 14 Dave Brandon 81Chapter 15 Brad Casper 87Chapter 16 Kay S. Napier 93Chapter 17 Cheryl Bachelder 99Chapter 18 Bob Viney 105Chapter 19 John Costello 113Chapter 20 Fernando Aguirre 117Part IV Core Values Drive VisionChapter 21 Sam Solomon 125Chapter 22 Steve Case 131Chapter 23 Kevin Roberts 137Chapter 24 Jim McNerney 143Chapter 25 Dean Butler 147Chapter 26 John Pepper 153Part V Doing the Right ThingChapter 27 Bob Wehling 161Chapter 28 Jim Hackett 167Chapter 29 Jose Louis Quintero 173Chapter 30 Samih Sherif 179Chapter 31 Bob Herbold 183Part VI Changing LivesChapter 32 Charlotte Otto 193Chapter 33 Mohan C. Mohan 199Chapter 34 Harry Leibowitz 205Chapter 35 Carole Black 211Chapter 36 Dian Alyan 217Epilogue by Ed Artzt, Former CEO 223Appendix 227
