- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.
¿
Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
¿
To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
¿
The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.
Contents
Brief Contents PART 1. MICROECONOMIC ANALYSIS
Managers and Economics
Demand, Supply, and Equilibrium Prices
Demand Elasticities
Techniques for Understanding Consumer Demand and Behavior
Production and Cost Analysis in the Short Run
Production and Cost Analysis in the Long Run
Market Structure: Perfect Competition
Market Structure: Monopoly and Monopolistic Competition
Market Structure: Oligopoly
Pricing Strategies for the Firm
PART 2. MACROECONOMIC ANALYSIS
Measuring Macroeconomic Activity
Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy
The Aggregate Model of the Macro Economy
International and Balance of Payments Issues in the Macro Economy
PART 3. INTEGRATION OF THE FRAMEWORKS
Combining Micro and Macro Analysis for Managerial Decision Making
SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX
