Strategic Marketing Problems （13TH）

Kerin, Roger

Pearson College Div（2012/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 744 p.
• 言語 ENG
• 商品コード 9780132747257
• DDC分類 658.802

Full Description

Strategic Marketing Problemsand tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

Contents

Chapter 1Financial Aspects of Marketing ManagementChapter 3: Marketing Decision Making and Case AnalysisChapter 4: Opportunity Analysis, Market Segmentation, and Market TargetingChapter 5: Product and Service Strategy and Brand ManagementChapter 6: Integrated Marketing Communication Strategy and ManagementChapter 7: Marketing Channel and Supply Chain Strategy and ManagementChapter 8: Pricing Strategy and ManagementChapter 9: Marketing Strategy Reformulation: The Control ProcessChapter 10: Global Marketing Strategy and Management