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Full Description
The text that helps readers thrive in today's retailing industry.Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
Contents
Part OneChapter 1: An Introduction to Retailing Chapter 2: Building and Sustaining Relationships in Retailing Chapter 3: Strategic Planning in Retailing Part Two: Situation Analysis Chapter 4: Retail Institutions by Ownership Chapter 5: Retail Institutions by Store-Based Strategy Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part Three: Targeting Customers and Gathering Information Chapter 7: Identifying and Understanding Consumers Chapter 8: Information Gathering and Processing in Retailing Part Four: Choosing a Store Location Chapter 9: Trading-Area Analysis Chapter 10: Site Selection Part Five: Managing a Retail Business Chapter 11: Retail Organization and Human Resource Management Chapter 12: Operations Management: Financial Dimensions Chapter 13: Operations Management: Operational Dimensions Part Six: Merchandise Management and Pricing Chapter 14: Developing Merchandise Plans Chapter 15: Implementing Merchandise Chapter 16: Financial Merchandise Management Chapter 17: Pricing in Retailing Part Seven: Communicating with the Customer Chapter 18: Establishing and Maintaining a Retail Image Chapter 19: Promotional Strategy Part Eight: Putting It All Together Chapter 20: Integrating and Controlling the Retail Strategy
