Cutlip and Center's Effective Public Relations （11TH）

Broom, Glen/ Sha, Bey-Ling

Pearson（2012/09発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 456 p.
• 言語 ENG
• 商品コード 9780132669153
• DDC分類 659.2

Full Description

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Contents

Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution

PART II: FOUNDATIONS

Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations

PART III: MANAGEMENT PROCESS

Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program

PART IV: THE PRACTICE

Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions