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World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he's learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don't just demonstrate what's universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book's five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together.From clarifying "What's in it for you?" to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions-and packed with inspiration, too!
Contents
Introduction 1SECTION I Content: The Art of Telling Your Story1 A Lesson from Professor Marvel aka The Wizard of Oz 5How to Customize Your Presentation2 Obama and You 8The Most Persuasive Word3 The "So What?" Syndrome 10...and How to Avoid It4 Beware of Jokes 12Dispelling a Common False Belief5 Presentation Advice from Abraham Lincoln 14Clarity, Ownership, and Add Value6 It Ain't What You Say, It's How You Say It 16Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.7 Presentation Advice from Mark Twain 18Brevity Takes Time8 Presentation Advice from Mike Nichols 20How to Find Value in Your Story9 Show versus Tell in Hollywood 22The Wrong and Right Way to Tell a Story in Three Films10 Slogan Power 24Why the US Army's "Be All That You Can Be" Succeeded11 How Long Is Too Long? 26When in Doubt, Leave It out12 The Elevator Pitch in One Sentence 28How to Describe Your Business Succinctly13 Do You Know the Way to Spanish Bay? 30The Correct Way to Practice14 Getting to "Aha!" 32The Magic Moment15 This Is Your Pilot Speaking 34A Lesson in Flow from the Airlines16 Presentation Advice from the iPhone 36Substance and Style in Your Story17 Presentation Advice from Steve Jobs 38The Power of Positive Words18 Presentation Advice from Novelists I 40Begin with the End in Mind, Then Write, Rewrite, and Rewrite19 Presentation Advice from Novelists II 42Storyboard and Verbalize20 Microsoft Slogans Score a Trifecta 44Three Persuasive Techniques21 Presentation Advice from a Physician 46Audience Advocacy22 Presentation Advice from a Politician 48Audience Advocacy23 Ronald Reagan Meets Lenny Skutnik 50The Catalyst of Human Interest Stories24 Human Interest Stories: A Double Advantage 51Two Ways to Use AnecdotesSECTION II Graphics: The Correct Way to Design PowerPoint Slides25 The Presentation-as-Document Syndrome 55Never the Twain Shall Meet26 Blame the Penmanship, Not the Pen 57Operator versus User Error27 You Can't Use a Sentence As a Prompt 59Less Verbiage Is More Useful28 Baiting the Salesperson 60Selling Is about In-Person Communication29 PowerPoint and Human Perception 62Scientific Support for Graphics Design30 PowerPoint Template: Combined Picture and Text 64The Best Positions for Pictures and Text31 Shady Characters 67The Wrong Way and the Right Way to Build Text32 "I Can Read It Myself!" 69Three Simple Steps to Avoid Reading Slides Verbatim33 A Case for Case I: Initial Caps or All Caps 71Text Design in Presentations34 A Case for Case II: Serif or Sans 73Font Design in Presentations35 What Color Is Your PowerPoint? 75Contrast Counts36 Presentation Advice from Corona Beer 78Peripheral Vision Counts37 The Cable Crawlers 80How Television Animates Text38 Computer Animation 82Three Simple Rules39 PowerPoint and the Military 84Sometimes More Is MoreSECTION III Delivery Skills: Actions Speak Louder Than Words40 The Art of Conversation 89Eye Contact and Interaction Start at Infancy41 Presentation Advice from Edward R Murrow 91The "Person-to-Person" Role Model42 Nonverbal Communication 93Look Them in the Eye43 Presentation Advice from Pianist Murray Perahia 95Concentration Creates Control44 Presentation Advice from Actress Tova Feldshuh 97Concentration Creates Communication45 Presentation Advice from Michael Phelps and Dara Torres 99How to Control Stress under Pressure46 Presentation Advice from Frank Sinatra 101The Art of Phrasing47 Presentation Advice from Soprano Kiri Te Kanawa 103The Importance of Breathing48 The One-Eyed Man 105Necessity Is the Mother of Invention49 Bill Clinton's Talking to Me! 106The Power of Group Dynamics50 Liddy Dole and Person-to-Person 108From Law School to the Republican National Convention51 Fast Talking 109Fun or Maddening52 Presentation Advice from Titian 111Position, Position, Position53 Presentation Advice from Musicians and Athletes 113The Value of Effortlessness54 Presentation Advice from Vin Scully 115From Reagan to Barber to Scully55 "Ya' Either Got It, or Ya' Ain't!" 116The Fear of Public Speaking Is Universal56 How to Eliminate the Fig Leaf 118A Presentation Lesson from the Military57 Unwords 120Even Barack Obama Says Them58 To Slip or Not to Slip 122Been There, Done That59 The Free Throw 124A Presentation Lesson from Basketball60 10 Tips for 30 Seconds 126Help for Job Seekers61 You Are What You Eat 12710 Tips about Food and Drink in PresentationsSECTION IV Q&A: Handling Tough Questions62 Speed Kills in Q&A 131The Vanishing Art of Listening63 A Lesson in Listening from Barack Obama 133How to Handle Multiple Questions64 If I Could Tell Jon Stewart... 135Talk Shows Include Listening65 What Keeps You Up at Night? 136How to Handle the Most Frequently Asked Questions66 Spin versus Topspin 138The Political World versus the Business World67 When Did You Stop Beating Your Wife? 140How to Handle False Assumption Questions68 Madoff and Cramer Plead Guilty 142How to Respond When Guilty as Charged69 Tell Me the Time, Not How to Build a Clock 144Keep Your Answers Short70 Presentation Advice from Jerry Rice 146Grasp the Question before You Answer71 Politicians and Spin 147Putting Lipstick on a Pig72 Murder Boards 149How Elena Kagan Prepared for Tough Questions73 Ms. Kagan Regrets 151Non-Answers to Tough QuestionsSECTION V Integration: Putting it All Together74 The Elephant 155The Whole Is Greater Than the Sum of the Parts75 Presentation Graphics Meet Linguistics 156Symmetry in Graphics Design76 One Presentation, Multiple Audiences 15812 Presenters, 12 Stories, 1 Set of Slides77 The Art and Science of Oprah Winfrey 160The Secrets of Oprah Winfrey's Appeal78 Right or Left 164The Deep Roots of Human Preferences79 Graphics Synchronization 168The Missing Link80 The House that Jack Built 170Make All the Parts FitFootnotes 173Acknowledgments 177About the Author 178Index 179
