Full Description
Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.
Contents
INTRODUCTION Part I The Music Business and Its Components 1 THE RECORD INDUSTRY; A HISTORY AND GENERAL INTRODUCTION A Brief History of Recording How Major and Independent Labels Are Organized: Business and Creative Functions Terms to Know For Class Discussion 2 RECORD DISTRIBUTION AND PROMOTION Record Distribution Digital Distribution Record Promotion Payola and Other Illegal Promotions Terms to Know For Class Discussion 3 Record Deals How Artists Get Record Deals Recording Contracts Why Few Artists Earn Royalties from Records Financing Your Own Record Piracy, Bootlegging, and File Sharing 4 INTERMEDIARIES: BOOKING AGENTS, PERSONAL MANAGERS, AND BUSINESS MANAGERS Booking Agents Self Booking The College Market and Block Booking Double Contracts Band Franchises Personal Managers When Does An Act Need a Manager? What Does A Manager Want in an Artist? Pitfalls to Avoid Finding A Manager Business Managers Terms to Know For Class Discussion 5 TALENT UNIONS The American Federation of Musicians (AFM) AFTRA and SAG Other Talent Unions The Outlook for Talent Unions Terms to Know For Class Discussion 6 COPYRIGHT AND PERFORMANCE RIGHTS Copyright Infringement Performance Rights Organizations: ASCAP, BMI, and SESAC Publishing and the Songwriter Music Publishers Terms to Know For Class Discussion 7 MUSIC PUBLISHING Publishing Rights Mechanicals Printed Music Print Publishers Synchronization Rights Grand Rights The Outlook for Music Publishing Terms to Know For Class Discussion 8 REGIONAL MUSIC MARKETS The Rise and Fall of Regional Scenes Little Labels that Could: The Memphis Story "Rhythm is Gonna Get You": The Miami Sound Machine Rap-a-Lot: Atlanta Alternative Scenes Specialized Scenes Studio Dispersion and Regional Scenes Terms to Know For Class Discussion 9 SPECIALIZED MUSICAL STYLES Classical Music Jazz Contemporary Christian Music Latin Music World Music Hip-Hop Music Children's Music Bluegrass, Folk, and Related Music Other Musical Genres Terms to Know For Class Discussion 10 THE INTERNATIONAL MUSIC MARKETS Similarities and Differences in International Music Markets Role of Government Unions Legal Concerns Immigration Piracy in Emerging Markets Touring Cultural Matters Terms to Know For Class Discussion Part II CAREERS AND ENTREPRENEURSHIP 11 MUSIC BUSINESS EDUCATION AND ENTREPRENEURSHIP College Music Programs What Students Should Look for in a Music Program Music Business Education in the 21st Century Developing Entrepreneurial Skills Establishing A Business: An Introduction Taxes, Investments, and Savings Long Term Careers Terms to Know For Class Discussion 12 SONGWRITING AND COMPOSING Song Sharks Contests How Songwriters Get Songs Recorded Collaboration Resources Can a Songwriter Succeed Outside the Major Music Markets? Composing Music Arrangers Terms Individual and Group Lessons Teaching in the School System College Teaching Instructional Books, Videos, and Clinics Terms to Know For Class Discussion 14 RECORDING CAREERS Audio Engineering Learning Audio Engineering Operating a Studio Engineering as a Career Session Musicians Record Production Breaking In What Producers Do Production Styles Hip-Hop Producers A&R (Artist and Repertoire) Producer Compensation Gender and Race Discrimination Producer Managers Singing a Record Deal with a Producer Terms to Know For Class Discussion 15 CONCERT PROMOTION The Concert Promotion Business The Role of the Promoter Promoting Non-Traditional Concerts Terms to Know For Class Discussion 16 MUSIC MERCHANDISING Record Stores Home Computers and the Growth of Digital Media The Music Products Industry Musical Instrument Retail Stores Exporting Musical Products Trade Shows Terms to Know For Class Discussion 17 INDIVIDUAL ENTREPRENEURSHIP Randall Williams: Musician/Explorer Mary Kadderly: Vocalist, Jazz Singer, and Actress Noah Peterson: Jazz with an Open Mind Tom May: Singer-Songwriter Artie Traum: Versatile Musician Mark Hanson: Teacher/Author Michael Kearsey: Multi-talented Bass Player Chris Daniels: Band Leader, Producer, College Professor Mary Flower: Teacher/Performer Otis Taylor: Bluesman Misty River: The Power of Four Conclusion Terms to Know For Class Discussion 18 THE FUTURE Brave New World Other Career Opportunities Grants Putting a Career Together Terms to Know For Class Discussion
