Business and Competitive Analysis : Effective Application of New and Classic Methods （1ST）

Fleisher, Craig S./ Bensoussan, Babette E.

Ft Pr（2010/06発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 528 p.
言語 ENG
商品コード 9780132161589
DDC分類 658

Full Description

The Definitive How-To Guide for Business and Competitive Analysis Transform raw data into compelling, actionable business recommendations Answer the questions executives ask-"What?" "So What?" and "Now What?" Today's 24 most valuable techniques: how to choose them, how to use them For everyone who performs analysis: managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive Analysis Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there's a comprehensive, immensely practical guide to today's best tools and techniques for answering tough questions and making actionable recommendations. Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today's most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique-along with realistic assessments of strengths, weaknesses, feasibility, and business value.

Preface1. Business and Competitive AnalysisBenefits2. Performing the Analysis Process3. Avoiding Analysis Pitfalls4. Communicating Analysis Results5. Applying the FAROUT method6. Industry Analysis (The Nine Forces)7. Competitive Positioning Analysis8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis11. Benchmarking Analysis12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis26. Interpretation of Statistical Analysis27. Competitor Cash Flow Analysis28. Analysis of Competing Hypothesis29. Linchpin AnalysisIndex