Full Description
This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design. A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design.
Contents
Preface 8Part 1 Elements 13Chapter 1 Points and Lines 15Introduction 16Points 20Types of Line 22Line Direction 24Box-De Stijl: Netherlands, 1917-32 25Box-Constructivism: Russia, 1919-34 26 Line Quality 28Lines and Outlines-Describing Shapes 30Box-Pop Art: England and America, 1950-70s 31Contours, Wireframes, and Freeform Gesture 32Lines as Value-Cross-Hatching and Screening 34Imaginary Lines-Lost and Found Edges 36Box-Plakastil: Germany, 1900-21 37Exercises 37Chapter 2 Shape 39Introduction 40Geometric and Rectilinear Shapes 46 Curvilinear and Biomorphic Shapes 48Box-Art Nouveau: France, Worldwide 1890-1914 49Abstract and Non-representational Shapes 50Box-Cubism: France, 1907-14 51Text and Type 52Positive and Negative Shapes 54Distortion and Idealism 56Box-The Renaissance: Italy, 14th to 16th Century 57Exercises 59Chapter 3 Texture 61Introduction 62Tactile Texture 66Collage 68Box-Dada: Germany and Paris, 1916-22 70Visual Texture 72Trompe L'oeil 74Pattern 76Exercises 77Chapter 4 Space-Creating the Illusion of Depth 79Introduction 80Space-Shallow and Deep 86Size Cues 88Linear Perspective 90One-Point Perspective 94Two-Point Perspective 96Three-Point Perspective 98Amplified and Aerial Perspective 100Metric Projections 102Box-Modernism: Worldwide, 1890-1970 105Open and Closed Compositions 106Spatial Confusion 108Exercises 109Chapter 5 Time and Motion 111Introduction 112Box-Kinetic Art 112Anticipated Motion 116Repeated Figures 118 Multiple Images 120Box-Futurism: Italy, 1909-16 120Motion Blur 122Box-Abstract Expressionism: America, 1940s-60s 123Exercises 123Chapter 6 Value 125Introduction 126Patterns of Value 132Chiaroscuro-Light and Shade 134Digital Shading and Lighting 138Exercises 141Chapter 7 Color 143Introduction 144Box-Impressionism: France, 1867-86 147What Is Color? 148Color Characteristics 150Color Theory-Wheels, Triangles, and Trees 152Box-Bauhaus: Germany, 1919-33 152Color Through the Ages 154Color Printing, Computers, and the Web 158Color Interactions 160Box-Pointillism: France, 1883-1900 160Color Schemes 162Using Color 166Warm and cool 167Emphasis 167Box-The Pre-Raphaelites: Britain, 1848-60 167Visual balance 168Space and depth 168Box-Fauvism: France, 1905-08 168Value 169The Meaning of Color 170Exercises 171Part 2 Rules 173Chapter 8 Unity and Harmony 175Introduction 176Thematic Unity 180Gestalt and Visual Unity 182The Grid 184Achieving Unity 186Exercises 189Chapter 9 Balance 191Introduction 192Formal and Informal Balance 196Symmetrical and Asymmetrical Balance 198Balance by Shape and Texture 200Balance by Value and Color 202Balance by Position and Eye Direction 204Radial Balance 206Crystallographic Balance 208Exercises 209Chapter 10 Scale and Proportion 211Introduction 212Human Scale 216Contrast and Confusion 220Box-Surrealism: France, 1924-39 221Ideal Proportion 222Exercises 225Chapter 11 Contrast and Emphasis 227Introduction 228Contrast by Value and Color 232Isolation 234Placement 236 Absence of Focal Point 238Exercises 241Chapter 12 Rhythm 243Introduction 244Rhythm and Motion 248Alternating and Progressive Rhythm 250Box-Art Deco: Worldwide, 1920-39 250Rhythmic Sensation 252Exercises 253Glossary 254Bibliography 262Web Resources 264Picture Credits 265Index 267
