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Full Description
For courses in The Presidency, Electoral Politics, Voting Behavior, and Intro to American Government. This text uses case stories, facts, statistics, and logic to argue that presidential campaigns can better serve ordinary citizens than they do now. It explains and then helps resolve a stubborn political paradox--showing what is wrong and suggesting how to fix it.
Contents
1. The ProblemThe 1960 and 1992 Campaigns. 3. Status Quo Politics: The 1988 and 1996 Campaigns. 4. Why Quality Matters. 5. Beyond Mandates: The Policy Signal. 6. Voter Leverage: The Credible Threat. 7. Civic Duty: A Strategy for Change.